Build Brand Equity with Trademarks for Your Business

Focused on the unique needs of each client, expert Trademark Attorney Suzi Hixon helps you create long-term wealth with your business or brand by guiding you through the complexities of the legal trademarking landscape so you can grow your assets securely and confidently.

We deliver strategic trademark services
and brand equity consulting to

Building a business isn’t for the faint of heart. There’s no easy button or right answer to a lot of the decisions you need to make. One thing is certain, your trademark is the most valuable asset your business owns but it’s often the least protected business asset you have.

I believe we rise by lifting others!

I am here to help you learn more about building your business, and it all starts with the selection of a strong trademark. Just as my personal name is the “source-indicator” of who I am, your trademark is the “source-indicator” for your business. It represents everything you want to say about you, your business, your products, and brand vision.

Your trademark is so much more than a set of characters. There are many factors to be considered in proper trademark selection.

Helping business owners select a strong trademark from both the legal and marketing perspective ~ is my niche.

I have learned through my years of trademark experience, that business owners get very hung up in the process and they really don’t even know where to begin.  My services, membership and courses will help you simplify this process.

To use a ski analogy (because I really love skiing)... We will take you to the top of the slope, so once you arrive, your business can take off and glide down the path to success, straight down the fall line, with few obstacles along the way.

Are you ready to follow your heart like I have? Do you have big mountain dreams for your business? If so, then you are a Schussboomer!  I am ready to push you outside your comfort zone so that we can help you through the trademark process.

No worries, I will hold your hand ~ and maybe even your skis!

Quickstart Guides

From Our Legal Library

3 Key Considerations

Choose a Strong Trademark

Read this... Before creating your trademark, particularly for a new product or service.

4 Must Know Platforms to

Perform a Clearance Search

Clearing your trademark is a must before you start using your mark, start here.

Technical Fixes When You're

Rejected by the USPTO

Arm yourself with knowledge before filing your application to minimize procedural refusals. 

Build and Increase Value

Your Trademark is an Asset

Trademarks are one of the few assets in your business that increase in value over time. 

Suzi Hixon

Experience. Integrity. Grit.

Meet Suzi Hixon, Esq. 

Suzi Hixon, Esq. is a trademark attorney based in the United States. She has a wealth of experience in the world of trademark law. She began her dynamic career after earning her law degree from the University of Kentucky College of Law in 2003.

Suzi's experience with business entities is wide-ranging. She has handled the intellectual property portfolio of a Fortune 100 company, as well as numerous small businesses.  Suzi has also been a nationally-ranked trademark attorney, and is a registered patent attorney with the United States Patent and Trademark Office.

Suzi's experience practicing trademark law, a decade of experience running her own businesses in San Francisco, and working directly with startups, make her an indispensable resource for any business, especially private label and eCommerce businesses.

Suzi’s ability to take complex legal matters and transform them into easily digestible resolutions for her clients has resulted in raving client reviews. Her entrepreneurial spirit and indestructible work ethic over the years has spawned a whirlwind of trademark creativity.

From trademark selection, clearance, and enforcement, to doing-it-yourself and supporting your efforts, Suzi has become the face of all things Trademark and eCommerce.  Learn more...


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