How to Handle Amazon Counterfeiters
Helping Your Brands…Boom!!! Wouldn’t you love to watch your business boom on the Amazon platform? Did you know that there are over two million sellers on Amazon. Two million sure sounds like a lot, but that number pales in comparison to the over ONE BILLION items sold on this platform worldwide. I bet you had…
Read More...Don’t be a Vongle
What is a VONGLE? I don’t even know. What does that brand name/trademark sound like to you? I don’t know about you, but I HATE it. What does it MEAN to you? How does it make you feel? Does it conjure up any emotional feeling within you? This term is a great example of a “brand…
Read More...Amazon Marketplace: Top 3 Strategies For Brand Positioning
Like Apple, Google, Amazon, Starbucks… Would you do all it takes to own the top spot? What you are about to learn is not just some abstract recipe for quick success, this is a paradigm shift that is going to hit your perception of the Amazon marketplace. After in-depth research and the study of the…
Read More...US Customs ~ Another Weapon for Your Brand-Protection Arsenal
For many experienced e-commerce brand owners, the question is when, not if, they will be the victims of a counterfeit seller. Manufacturers overseas are producing knock-offs of American goods at a rapidly increasing rate. In 2007, the value of counterfeit imports worldwide was $176 billion; in 2013, that number had risen to $461 billion. The United States is…
Read More...Amazon’s Brand Registry 2.0 Program
As most of you all know by now, Amazon rolled out its new Brand Registry “2.0” platform in May, promising to offer improved brand protection for those enrolled—and providing yet another reason to register your trademark with the U.S. Patent and Trademark Office. The new Amazon Brand Registry (Brand Registry 2.0) requires a federally registered…
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