Amazon
3 Tips Competitors Use For Their Online Brand Protection Strategy
With over 5 million sellers… The fierce competition between online retailers on Amazon can be really stifling and overwhelming. This is not to mention the vicious counterfeiting practices by copycats and other pirates from the underworld who want to rip off the goodwill and reputation of your business name. Is it even possible to distinguish…
Read More...The Principal and the Supplemental Registers ~ Why Amazon Sellers MUST Be Aware of the Difference!
The Federal Trademark Register is made up of two separate registers—and they are not created equal. The Principal Register is just that—the principal, primary list of trademarks with the fullest federal protection. The Supplemental Register, on the other hand, is the second string, reserved for trademarks that couldn’t quite make the cut for the Principal. Let’s just…
Read More...Amazon’s Latest Weapon in the Battle Against Counterfeiters is its Transparency Program
Amazon’s latest weapon in the Battle Against Counterfeiters is its Transparency Program (“Transparency”). Transparency allows manufacturers and brand owners to place “Transparency Codes,” which look similar to QR codes, on their products and packaging. Consumers can scan these codes and access data about the product’s origin, including manufacturing location and date. Program participants have the option of…
Read More...How to Handle Amazon Counterfeiters
Helping Your Brands…Boom!!! Wouldn’t you love to watch your business boom on the Amazon platform? Did you know that there are over two million sellers on Amazon. Two million sure sounds like a lot, but that number pales in comparison to the over ONE BILLION items sold on this platform worldwide. I bet you had…
Read More...Amazon’s Brand Registry 2.0 Program
As most of you all know by now, Amazon rolled out its new Brand Registry “2.0” platform in May, promising to offer improved brand protection for those enrolled—and providing yet another reason to register your trademark with the U.S. Patent and Trademark Office. The new Amazon Brand Registry (Brand Registry 2.0) requires a federally registered…
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