Whether we realize it or not, we all encounter trademarks daily. Actually, scratch that..more like hourly. Trademarks are a simple and concise method of communicating information about a brand. The information communicated centers around the desirable qualities and characteristics of the brand. Your trademark “sings” the song of your brand. {You’ve probably already heard me say that…

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According to a study published in the Journal of Consumer Psychology, brand attachment is a type of emotional bond that binds the consumer to particular brands. The authors of the study found that the public exhibits devotion to certain trademarks (or brand names) when they perform the following emotional actions:    Go out of their way…

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With over 5 million sellers… The fierce competition between online retailers on Amazon can be really stifling and overwhelming. This is not to mention the vicious counterfeiting practices by copycats and other pirates from the underworld who want to rip off the goodwill and reputation of your business name. Is it even possible to distinguish…

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Like Apple, Google, Amazon, Starbucks… Would you do all it takes to own the top spot? What you are about to learn is not just some abstract recipe for quick success, this is a paradigm shift that is going to hit your perception of the Amazon marketplace. After in-depth research and the study of the…

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For many experienced e-commerce brand owners, the question is when, not if, they will be the victims of a counterfeit seller.  Manufacturers overseas are producing knock-offs of American goods at a rapidly increasing rate.  In 2007, the value of counterfeit imports worldwide was $176 billion; in 2013, that number had risen to $461 billion.  The United States is…

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 As most of you all know by now, Amazon rolled out its new Brand Registry “2.0” platform in May, promising to offer improved brand protection for those enrolled—and providing yet another reason to register your trademark with the U.S. Patent and Trademark Office.   The new Amazon Brand Registry (Brand Registry 2.0) requires a federally registered…

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