Whether we realize it or not, we all encounter trademarks daily. Actually, scratch that..more like hourly. Trademarks are a simple and concise method of communicating information about a brand. The information communicated centers around the desirable qualities and characteristics of the brand. Your trademark “sings” the song of your brand. {You’ve probably already heard me say that…

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What is a VONGLE?  I don’t even know. What does that brand name/trademark sound like to you? I don’t know about you, but I HATE it. What does it MEAN to you? How does it make you feel? Does it conjure up any emotional feeling within you? This term is a great example of a “brand…

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