Trademark Applications
The Principal and the Supplemental Registers ~ Why Amazon Sellers MUST Be Aware of the Difference!
The Federal Trademark Register is made up of two separate registers—and they are not created equal. The Principal Register is just that—the principal, primary list of trademarks with the fullest federal protection. The Supplemental Register, on the other hand, is the second string, reserved for trademarks that couldn’t quite make the cut for the Principal. Let’s just…
Read More...US Customs ~ Another Weapon for Your Brand-Protection Arsenal
For many experienced e-commerce brand owners, the question is when, not if, they will be the victims of a counterfeit seller. Manufacturers overseas are producing knock-offs of American goods at a rapidly increasing rate. In 2007, the value of counterfeit imports worldwide was $176 billion; in 2013, that number had risen to $461 billion. The United States is…
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