After more than a decade serving clients and accounts as a Trademark Attorney, speaking at live events, interviewing on tv and online with industry experts and even hosting her own Trademarks Made Easy podcast (which you can find on itunes here!), Suzi Hixon has quite the library of frequently asked questions. Take a deep dive…

Read More...

Whether we realize it or not, we all encounter trademarks daily. Actually, scratch that..more like hourly. Trademarks are a simple and concise method of communicating information about a brand. The information communicated centers around the desirable qualities and characteristics of the brand. Your trademark “sings” the song of your brand. {You’ve probably already heard me say that…

Read More...

Are you in the midst of forming a creative team for an internal creative process? Well, there are certainly plenty of pros and cons of forming a creative team when it comes to creating trademarks for your private label products, services, courses, or even the name of a podcast! Nailing down a viable and strong…

Read More...

What is a VONGLE?  I don’t even know. What does that brand name/trademark sound like to you? I don’t know about you, but I HATE it. What does it MEAN to you? How does it make you feel? Does it conjure up any emotional feeling within you? This term is a great example of a “brand…

Read More...