Trademarks Made Easy Podcast

How do I create a strong trademark for my business or private label products? How do I differentiate myself from the eCommerce competition? How can business owners grow value in their brand names, and monetize their assets?


These are just some of the big questions that leading trademark attorney, Suzi Hixon, Esq., digs into on the Trademarks Made Easy Podcast.



Interview Deep Dive

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The Ultimate Trademark Q&A

After more than a decade serving clients and accounts as a Trademark Attorney, speaking at live events, interviewing on tv and online with industry experts and even hosting ...
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The Benefits of a Trademark Clearance Search

What is a Trademark and Why Are Trademark Clearance Searches Necessary?  A trademark is a symbol, word, or words legally registered or established by use as representing a ...
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The Right {or Wrong} Trademark Can Make {or Break} Your eCommerce Brand

Whether we realize it or not, we all encounter trademarks daily. Actually, scratch that..more like hourly. Trademarks are a simple and concise method of communicating information about a brand. ...
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3 Tips for Trademark Creation Brainstorming

Are you in the midst of forming a creative team for an internal creative process? Well, there are certainly plenty of pros and cons of forming a creative ...
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I’m Talking to You, Moon Unit! Why Your Brand Name Could be MORE Important than Your Kid’s Name!

Creating a GREAT Brand Name for your product or service is MORE Important Than Naming Your Kid! Indeed, naming your children is important! (Perhaps that's why people with names like ...
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Brain Tattoos & Our Emotional Attachment to Brands

According to a study published in the Journal of Consumer Psychology, brand attachment is a type of emotional bond that binds the consumer to particular brands. The authors ...
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3 Tips Competitors Use For Their Online Brand Protection Strategy

With over 5 million sellers... The fierce competition between online retailers on Amazon can be really stifling and overwhelming. This is not to mention the vicious counterfeiting practices ...
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The Principal and the Supplemental Registers ~ Why Amazon Sellers MUST Be Aware of the Difference!

The Federal Trademark Register is made up of two separate registers—and they are not created equal. The Principal Register is just that—the principal, primary list of trademarks with the fullest federal ...
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We Ain’t Afraid of No Ghosts ~ Is Your Trademark Vulnerable

The U.S. Patent and Trademark Office (USPTO) continues to grace us with clarity on what constitutes a “phantom” trademark—and the effect is only slightly less scary than the ...
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Amazon’s Latest Weapon in the Battle Against Counterfeiters is its Transparency Program

Amazon’s latest weapon in the Battle Against Counterfeiters is its Transparency Program (“Transparency”). Transparency allows manufacturers and brand owners to place “Transparency Codes,” which look similar to QR codes, on ...
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How to Handle Amazon Counterfeiters

Helping Your Brands...Boom!!! Wouldn’t you love to watch your business boom on the Amazon platform? Did you know that there are over two million sellers on Amazon.  Two ...
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Don’t be a Vongle

What is a VONGLE?  I don't even know. What does that brand name/trademark sound like to you? I don't know about you, but I HATE it. What does it ...
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