Private Label Protection

for Private Label Sellers and eCommerce Brands

Our private label legal services, products, and programs help ensure legal compliance and brand value growth.

Trademark Search & Registration

We take a hands on approach as we assist clients through the trademark selection, clearance and application process.

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Trademark Enforcement

Cease-and-desist letters, take-down notices, and settlement negotiations prevent infringers and counterfeiters from damaging your brand.

Private Label Education

Reliable legal compliance & brand protection information you need for private label via free in-depth articles, podcasts, & downloads.

Growth & Equity

Grow wealth & brand equity through supplier and distribution agreements, trademark & MAP enforcement, & trademark licensing.

The ecommerce and private label space is changing rapidly and so is the way consumers buy your products.

We believe that those who seek legal support to assist in the complexities of the trademark landscape will grow their businesses securely and confidently, while others are left behind.

Stop feeling overwhelmed with all the information (from non-lawyers) you’re finding online about how to get your trademark in place.

Choose brand and product names that are strong from a legal and marketing perspective.

Invest in the longevity of their brand by hiring a professional team of experts to help with the complex hurdles involved in the trademark process.

Stop worrying about the next cease-and-desist letter to show up in their mailbox, or worse, worrying how to stop the copycats who've infringed on their trademark.

End the battle with the USPTO and get their trademark solidified already.

Suzi Hixon, Esq., The Private Label Lawyer®, has been featured in:

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Our firm uses a proprietary four phase process to guide you through a seamless trademark registration.

01

Flat & Predictable Legal Investment

Our law firm provides a seamless onboarding system, including a one-on-one planning session with your attorney, as we create the optimal flat-rate, value-based, legal package to address your specific needs.

02

Bespoke Legal
Workflow

We formulate a curated & streamlined workflow for you in a series of logical, efficient, & manageable steps, so you’ll always know the status of your legal matter as it proceeds to completion.

03

Consistent Deliverables, No Legal Fees

As we move your legal matter forward, you can expect a timely workflow, as well as impeccable and consistent deliverables, without the worry and apprehension of receiving monthly invoices.*

04

Support for Continued Growth

At the end of our engagement, our firm provides you with supportive tools and resources (via our digital Legal Library) you can lean on as you continue building the value of your business and brand. 

* You may be required to provide third-party or federal fees (e.g., USPTO) to move your matters forward. No additional work will be done without prior approval.

Service Packages

Trademark Quickstart

  • Attorney Time for Trademark Filing with the USPTO
  • USPTO Fee for One Trademark Application in One Class
  • Post-Filing Trademark Prosecution All Attorney Time Included*
  • Pre-Registration Trademark Docketing All Attorney Time Included*
  • Post-Registration Trademark Docketing All Attorney Time Included*
  • Unlimited email/Zoom Correspondence with Attorney regarding pending trademark matters only
  • Trademark Monitoring After Filing for One Year**
  • Access to Attorney's Private Calendar

This service is ideal for applicants who have already created a trademark and do not want a clearance search.


Trademark Deep Dive

  • CompuMark Comprehensive Trademark Clearance Search. One Trademark + Two Classes
  • Attorney Analysis of CompuMark Search Results
  • Attorney Time for Trademark Filing with the USPTO
  • USPTO Fee for One Trademark Application in One Class
  • Post-Filing Trademark Prosecution All Attorney Time Included*
  • Pre-Registration Trademark Docketing All Attorney Time Included*
  • Post-Registration Trademark Docketing All Attorney Time Included*
  • Unlimited email/Zoom Correspondence with Attorney regarding pending trademark matters only
  • Trademark Monitoring After Filing for One Year**
  • Access to Attorney's Private Calendar

For applicants who have already selected a trademark and desire a robust trademark clearance search before filing.


Total Trademark

  • Trademark 'Brand Name' Creation
  • CompuMark Comprehensive Trademark Clearance Search. One Trademark + Two Classes
  • Attorney Analysis of CompuMark Search Results
  • Attorney Time for Trademark Filing with the USPTO
  • USPTO Fee for One Trademark Application in One Class
  • Post-Filing Trademark Prosecution All Attorney Time Included*
  • Pre-Registration Trademark Docketing All Attorney Time Included*
  • Post-Registration Trademark Docketing All Attorney Time Included*
  • Unlimited email/Zoom Correspondence with Attorney regarding pending trademark matters only
  • Trademark Monitoring After Filing for One Year**
  • Access to Attorney's Private Calendar

Complete done-for-you service including Trademark Creation + Clearance Search + Trademark Filing, for applicants who want concierge level support.


À la carte Services

Office Action Refusal Session

  • Attorney Review of Office Action
  • 30-Minute Response Strategy Session with Attorney
  • Recommended Action-Steps Presented in Writing

 

 

 

 

 

*does not include attorney time for handling the response, please contact us to inquire about handling of office action refusals on your behalf.


Cease and Desist / Enforcement Letters

  • 30 minute Discovery Call with Attorney
  • Attorney Time for Researching Matter, Performing Due Diligence on First Use, and Preparing Enforcement Letter
  • Attorney Time for Preparation of Cease and Desist Letter
  • Letter Mailed and Emailed Directly from Your Legal Team to Offender
  • Attorney Time for One Follow up Correspondence

 

 

*any settlement negotiations to be billed hourly in addition to this service under separate client agreement.


Trademark Assignments

Flat Rate Includes Guidance on Transfer or Selling Ownership of Trademark

  • Attorney Prepares Assignment for Signature and Assignment Record with USPTO
  • Attorney Time for Recording Assignment with USPTO and Reporting to Client
  • Includes USPTO Fees for up to Two Registration Assignments

A proper “trademark assignment” must be completed and filed with the USPTO to transfer ownership of a trademark from one entity to another. If you do not properly transfer trademarks, your trademark registration could become worthless due to a chain of title defect.


Attorney Consultation and Strategy Session with Suzi Hixon

If you are in the early stages of your private label business, you likely have questions about supplier agreement negotiations, product & packaging labelling compliance, NDAs/confidentiality agreements, & patent clearance. You should also be concerned about creating a strong brand name (i.e., trademark) that aligns with your brand vision & products.

If you are an established private label business, we consult on distribution agreements, MAP enforcement, trademark enforcement, & trademark licensing. Our goal is to help you monetize your assets, scale your private label business, & increase its overall value & brand equity.

If you'd like to strategize with an Attorney regarding your Trademark Registration, Private Label business or other matter, simply schedule your paid consultation here.


$ 400

Client Reviews

mina

"No matter what level of expertise you are, Suzi can help you! She has a unique ability to take complex legal matters and make them simple. I also love that she has her own Amazon business, so she knows the unique needs of private label sellers! "

Mina Shelton

Dimitri Veshnov

"When it comes to learning how to protect the assets of my Private Label brand, Suzi is my go-to. She has savvy business knowledge and combines this with her legal knowledge to help me minimize Amazon hijackers!"

Dimitri Veshnov

timbre

"I know that my brand name is one of the most valuable assets of my business, and I was shocked when a hijacker jumped on my Amazon listing. Suzi handled it for me so I could focus on sourcing and building other aspects of my import business. We also developed a game plan to try to prevent this from happening in the future."

Timbre Moore

Frequently Asked Questions

While you may see these terms used interchangeably, they are actually different. Your trademark is just one element of your brand.

Your brand encompasses the essence of your business, and can include, but is not limited to, the look and feel of your website, your story, your messaging, your identity, your culture, character, and personality. Remember, a brand tends to create some type of emotion.

The trademark acts as a tether or anchor, to your brand. When people see your trademark, you want them to think of the experience (hopefully positive!) that they’ve had with your brand. Your trademarks sings the song of your brand.

A logo is generally a type of trademark that incorporates design elements.

Nope, you can and should start using the little ™  as soon as you start using your trademark. True, it’s a common misconception. However, you do not have to have a pending application to use the little ™.

You can only use this symbol after your trademark is registered.

A standard character trademark has text, letters and/or number elements. Keep in mind that for purposes of enrolling your trademark in Amazon’s Brand registry program, the trademark must include standard character elements. Currently, you can also have design elements, but standard characters must be in the trademark you submit to Amazon.

Possibly. While consistent use of your trademark across all platforms is extraordinarily important from marketing and legal perspective, Amazon may also require the registered trademark to match the brand you want enrolled in Brand Registry. We suggest you either amend your brand within Amazon, or file your trademark to match the brand you are using on Amazon, to make your use consistent.

The BMW blue and white flag emblem you see on the hood of the car, the red wax on a bottle of Maker’s Mark, and the Robin’s Egg blue color of the packaging of Tiffany & Co’s boxes all act as trademarks, that is, source indicators. When you see a Robin’s Egg box sitting under the Christmas tree, many of you will immediately know that that the product came from Tiffany & Co!

 

A trademark act as the tether between a product and the brand. When a consumer sees the trademark, it acts as a tether that ties the product back to the impression of the brand. I like to think of trademarks as brain tattoos.

Currently, in the United States, you do NOT have to utilize an attorney to file the application. There are some rumblings at the USPTO that this could change.

Generally, as long as you are not infringing anyone else’s trademark, and you’ve done your own due diligence, you can and should implement use of your trademark sooner rather than later.

I suggest being more conservative in the amount of money and effort you spend on marketing, at least until your mark gets through publication. I typically suggest starting small in ad dollars spent, and then, slowly increasing the amount of money you spend on use of your mark, as you get more confident that your mark will get registered.

A common misconception I see is that Registration is permission to use the mark, and this is not correct.