Trademarks, Everything You Need to Know on The Engineering Entrepreneur Podcast

Suzi discusses trademark protection in other countries, private labeling, and how NOT to pick a trademark.

Many people pick bad trademarks, based on a name that describes the product. Suzi says that if you have a new type of product, you want to pick a generic name and a brand name. For example, Band-Aid Bandages. Band-Aid is the brand name, and bandage is the generic name.